Ward Seward, CUA

• Created a new, unified design system from the ground up — establishing a consistent visual language across a full enterprise platform rebuild currently underway section by section.
• Redesigned and rebuilt Purchase Orders, Vendor Shipments, Project Management, Time Slips, and related workflows in Vue/TypeScript, improving clarity, consistency, and usability at every step.
• Led UX discussions around usability improvements and new features during the conversion; drove enhancements that went beyond simple tech migration.
• Used AI (Claude) to accelerate planning, front-end development, and debugging throughout — compressing delivery cycles without sacrificing design quality.

• Led UX/UI and usability improvements for SmartSpec, an online product configurator for crane, rigging, and construction users; Google Analytics showed +60% usage within the first week of SmartSpec 2.0 launch, sustained over time.
• Redesigned the configurator into a guided, step-by-step experience — reducing guesswork and errors for both technical users (distributors, engineers) and non-technical customers configuring custom lifting devices.
• Expanded access to non-registered/anonymous users, enabling distributors to share the tool directly with customers and lowering discovery friction.
• Streamlined quote and drawing turnaround from days or a week+ to minutes for many configurations.
• Removed manual backend steps through workflow automation, saving sales teams an estimated 10+ hours per month each on custom specs.
• Managed company web properties; introduced Wrike and deployed an enterprise request intake system serving Marketing, Web, HR, IT, Product Development, and Manufacturing.

Front-end and usability lead for a consulting firm supporting clients in healthcare and construction industries.

• Led UI design and development for a major Customer Management System rebuild serving 13 association clients simultaneously.
• Designed, built, and maintained websites for 10–12 associations; managed projects with both internal clients and external vendors.
• Planned and conducted user research — including user interviews, usability studies, and on-site testing sessions with screen recordings — to validate designs and surface usability issues.
• Facilitated stakeholder and user testing, translating findings into actionable design improvements.
• Championed new tools and processes across the team; led adoption of software improvements that were subsequently embraced company-wide.
• Developed and delivered training to senior management on new platforms and processes.

Technical and UX lead for a large healthcare IT membership organization supporting annual events with 40,000–45,000+ attendees.

• Managed UX, content, and technical operations for 30+ websites spanning corporate, e-commerce, online registration, marketing, and annual conference/event properties.
• Project managed an international Drupal development team for a full CMS migration across all organizational sites.
• Served as reporting manager for the in-house development team and HTML newsletter staff.
• Partnered cross-functionally to identify opportunities and improve operational strategy across web teams.

• Led the conversion of all organizational websites to Web Standards and Accessibility (Section 508 compliance), establishing usability and accessibility as core design standards.
• Created and maintained 12+ websites including corporate, e-commerce, online registration, and annual conference/event sites.
• Developed web solutions in Visual Studio and ASP.NET MVC; managed analytics reporting and performance monitoring.
• Built and maintained highly responsive web applications across multiple industries and environments.